About us

Our company

A family business since 1976 working on it's 3rd generation of ownership.

in 1976, Maurice Dean purchased the store after owning Maurice Shoes in Red Deer, AB. He ran the store for several years, and in 1980, asked his son Reg Dean for help running day to day business. Reg relocated his new family back to Caroline, and ran the store with his father until he purchased it from Maurice. He was still a big part of the business until Maurice was ill and passed away in 1986. in 2011, he asked his daughter Monique Dean for assistance in running day to day business, and in February of 2018, she purchased it from Reg.

Our team

Gun Counter Staff

Homer  joined us in 2017 and is an avid shooter. He likes everything tactical and semi auto. "Black Guns Matter"

Levi  when he isn't antagonizing Facebook, you'll see him here regularly.

Jayden aka Junior! While still in school, he farms, is in 4H, and slings gun on weekends.

Dallas Joining us recently, and is picking up tricks of the trade quickly! Dallas hunts and likes the outdoors.

Reg Dean The backbone for this business who has been the frame work for nearly 40 years.

Monique Dean grew up in the store, and around guns and manages every aspect of the business.

Front End Staff

Chelsea - her sense of humor and reliability have been serving customers for over 10 years here!

Tia - A new face in our store, but local to Caroline and greets everyone. 

Tamra - Happy go lucky gal who has a passion for the outdoors and recently started her own fly tying company!

Karla - The most cheerful lady in the store. Ask her about her Oreo Cookie cows!

Shaelynn - She wins the award for the youngest team member. Also her hiring story is pretty funny! Ask her :)

Brandi - A local gal who is always chipper and helpful to everyone. She joined the team in 2021.

Jenn - Our newest gal. She knows the front end well!

Marco - The reason we can't say "the girls up front" anymore! haha Marco is happy and outgoing and keeps the girls in line!